Social Media and Marketing Quiz

Snapchat, WhatsApp, and Facebook Messenger are examples of ____ applications.

• Instant messaging

• Social media

• Email

• Video conferencing

True or False: Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment’s cost.

• True

• False

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

• Cross promotion

• Search engine optimization

• PPC advertising

• Outbound marketing

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

• One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.

• One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.

• One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

• One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.

Which of the following is an example of social media monitoring?

• Creating a content calendar

• Following news networks on Instagram

• Tracking the sentiment of brand mentions on Twitter

• All of the above

GamerPro, a video game subscription service, wants more people to visit its website, so it decides to run ads on Snapchat. Which of the following Snapchat ad types would best fit GamerPro’s needs?

• Story Ad

• Filter Ad

• Snap Ad

• Collection Ad

True or False: A brand is the distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors.

• True

• False

Between 1995 and 2002, extreme internet usage growth played a key role in opening up the internet as a viable marketing option for businesses. Which of the following is the name of this time period?

• Dot-com bubble

• Internet marketing era

• Digital bubble

• Digital era

____ was the first true social media network.

• MySpace

• Facebook

• Twitter

• LinkedIn

If a company tracks the number of times its Instagram post was seen, which of the following metrics is it tracking?

• Follows

• Discovery

• Actions

• Impressions