CA 001

In India, local brands offering cashback deals and 'buy one, get one' promotions attract consumers who value financial practicality. Which societal trend does this reflect?

• Prestige pricing

• Instant gratification

• Masculinity

• Value-for-money culture

• Emotional branding

A Swiss watchmaker promotes handcrafted models through quiet, elegant advertisements without flashy effects. This approach appeals most to:

• Feminine cultures

• Power distance

• Collectivism

• Emotional branding

• Status-driven cultures

In the U.S., a tech company launches a limited-edition laptop series branded as 'for creators and rebels,' appealing to individualism. This marketing message is rooted in:

• Collectivist identity

• Short-term orientation

• Individualism

• Long-term orientation

• Cultural contradiction

A grocery brand in Sweden highlights fair trade practices and equal pay for its global supply chain workers. This reflects a societal value of:

• Masculinity

• High power distance

• Ethical consumption

• Glocalization

• Viral storytelling

An Italian fashion brand uses celebrity collaborations to appeal to younger global audiences via social media. This is an example of:

• Power distance signaling

• Country-of-origin strategy

• Influencer-driven marketing

• Price-performance branding

• Feminine culture alignment

In Nigeria, mobile brands offer flexible payment plans, making smartphones more accessible to low-income earners. This business model supports:

• Restraint society

• Cultural adaptation

• Inclusion through affordability

• Price skimming

• Prestige pricing

A Japanese brand offers subtle, minimalist product designs and avoids aggressive selling. This reflects which cultural dimension?

• Masculinity

• Low uncertainty avoidance

• Feminine values

• High indulgence

• Long-term orientation

A vegan chocolate brand in the UK promotes animal welfare and sustainability in its packaging and online ads. This appeals to:

• Status-driven buyers

• Ethical consumerism

• Power distance

• Viral marketing fans

• Collectivist values

In Turkey, brands often emphasize family, hospitality, and respect in marketing campaigns. This type of messaging resonates with:

• Feminine orientation

• Restraint

• Collectivist culture

• Short-term orientation

• Individualism

An Indian e-commerce site allows customers to pay in installments, reducing perceived risk. This aligns with:

• High uncertainty avoidance

• Indulgence culture

• Masculine identity

• Emotional branding

• Price skimming