team 2

1. What are Strategic Alliances/Joint Ventures?

• Growing using internal resources

• Partnering with other firms for mutual benefit

• Acquiring another company

• Contracting out non-core activities

Which is an example of Franchising/Licensing?

• Starbucks opening new stores

•  Facebook acquiring Instagram

• Sony and Ericsson (Sony Ericsson JV)

• McDonald’s franchising model

Who typically sets the corporate-level strategy?

• Middle management

• Lower-level employees

•  Top management and the board of directors

• Marketing department

Business-level strategies are outlined by:

• The Ansoff Matrix

• Porter’s Generic Strategies

• PESTEL Analysis

• SWOT Analysis

What is the primary decision in business-level strategies?

• Choosing a corporate structure

• Attracting customers through lower prices or differentiation

• Selecting a distribution channel

• Determining the company’s mission statement

Business-level strategy defines:

• The company’s overall direction

• The company’s financial strategy

• How a company competes within a specific industry

• The company’s human resources strategy

What does Access to Distribution Channels refer to?

• High initial investment requirements

• Strong customer loyalty

• Aggressive pricing strategies

• Existing firms having exclusive deals with distributors

Which approach best mitigates supply chain risks in global markets?

• Relying on a single supplier

• Diversifying sourcing strategies

• Reducing inventory levels

• Limiting Logistics investments

What is a key strength of Amazon’s strategic advantage?

•  Limited supply chain

• Weak customer loyalty

• Integration of technology, logistics, and data analytics

• Ignoring market trends

Why do companies focus on core competencies in strategic management?

• To diversify randomly

• To gain a sustainable competitive advantage

• To reduce brand valued) To decrease investment in innovation