team 2
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Vijay Kumar
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. What are Strategic Alliances/Joint Ventures?
Growing using internal resources
Partnering with other firms for mutual benefit
Acquiring another company
Contracting out non-core activities
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an example of Franchising/Licensing?
Starbucks opening new stores
Facebook acquiring Instagram
Sony and Ericsson (Sony Ericsson JV)
McDonald’s franchising model
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who typically sets the corporate-level strategy?
Middle management
Lower-level employees
Top management and the board of directors
Marketing department
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business-level strategies are outlined by:
The Ansoff Matrix
Porter’s Generic Strategies
PESTEL Analysis
SWOT Analysis
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary decision in business-level strategies?
Choosing a corporate structure
Attracting customers through lower prices or differentiation
Selecting a distribution channel
Determining the company’s mission statement
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Business-level strategy defines:
The company’s overall direction
The company’s financial strategy
How a company competes within a specific industry
The company’s human resources strategy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does Access to Distribution Channels refer to?
High initial investment requirements
Strong customer loyalty
Aggressive pricing strategies
Existing firms having exclusive deals with distributors
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