CULTURAL DIMENSIONS & NEGOTIATION

This brochure about toothpaste is designed for a culture of:

• Low aversion to uncertainty

• High aversion to uncertainty

• Short term orientation

This flyer might be appropriate for a culture of:

(2 answers)

• LOW CONTEXT COMMUNICATION

• HIGH CONTEXT COMMUNICATION

• LOW POWER DISTANCE

• HIGH POWER DISTANCE

This ad is an example of a culture:

(2 answers)

• Collectivism

• Individualism

• Indulgent

• Restrictive

This NIKE ad is a good example of a culture of high motivation to:

• SUCCESS
• WELL-BEING

The best advertising message suitable for an individualistic culture would be:

• "Express yourself freely with your style."

• "Tradition and science come together for your well-being and that of your family."

• "Harmony and beauty that transcends generations."

The most effective marketing message for a culture with high power distance and individualism would be:

• "Together we can achieve greatness as a team."

• "Empower yourself with knowledge and skills."

• "Experience luxury and prestige that you deserve."

"The perfect journey starts with those you love the most. With NISSAN, every journey becomes an experience to be shared as a family. Space, safety and comfort, all within everyone's reach".

This ad is for a culture:

(2 answers)

• High distance to power

• High motivation to success

• High motivation to well-being

• Low distance to power

This ad shows a clear and concise message for a high context communication and high risk culture.

• TRUE

• FALSE

This type of promotion is highly valued in _____- term orientation cultures.

• SHORT

• LONG

"At Hilton International Hotels, we honor culinary traditions that have been passed down through generations. Each dish is prepared to the highest standards of quality, guaranteeing an unparalleled experience. Trust the experts, come and enjoy excellence. This message is perfect for a culture with high aversion to uncertainty, high context communication and high distance to power.

• FALSE

• TRUE