Total Product Concept Quiz

What are the four main layers of the Total Product Concept?

• Core Product, Expected Product, Augmented Product, Potential Product

• Basic Product, Advanced Product, Premium Product, Ultimate Product

• Initial Product, Developed Product, Enhanced Product, Future Product

• Simple Product, Complex Product, Superior Product, Future Product

What is an example of an expected product feature for a car?

• Premium sound system

• Warranty

• Working brakes

• Future enhancements

What is a Product Line?

• A single product with multiple colors

• A specific group of products within a category

• A list of products with the same price

• A collection of outdated products

What does the depth of a product portfolio refer to?

• The number of different product lines a company carries.

• The total number of products in the product mix.

• The number of variants offered for each product.

• How closely related the product lines are.

What does the term 'product mix' refer to?

• A single product offered by a company.

• The complete range of products a company offers.

• A group of unrelated products.

• A single product line.

Which company transitioned from selling consumer mobile phones to B2B networking services?

• Nokia

• Apple

• Coca-Cola

• Colgate

What is the first stage in the new product development process?

• Idea generation

• Product development

• Test marketing

• Commercialization

What is the purpose of repositioning a product?

• To target a different audience or market segment

• To enhance product quality

• To introduce a new product line

• To create a new product category

Which stage follows idea generation in the new product development process?

• Idea screening

• Commercialization

• Test marketing

• Product development

What is an example of a company using external idea sources?

• Finding new ideas from customers and competitors

• Enhancing existing products

• Repositioning products

• Creating new product categories