Social Media and Marketing Quiz

Snapchat, WhatsApp, and Facebook Messenger are examples of ____ applications.

True or False: Social media marketers should keep return on investment (ROI) in mind to measure the amount gained from an investment relative to the investment’s cost.

• True

• False

True or False: The online world has shifted from a one-to-many to a many-to-many method of interaction.

• True

• False

If a company shares a link to its Facebook account on an Instagram post, what marketing approach is being used?

• Cross promotion

• Search engine optimization

• PPC advertising

• Outbound marketing

If a company wants its ad to appear on the “Trends for you” section on Twitter, what kind of promotion should it run?

• Promoted Tweet

• Promoted Account

• Promoted Trend

• Promoted Page

Facebook uses a ____ to show businesses how relevant or non-relevant their advertising efforts are.

If a bicycle company creates and shares a blog post about the best mountain biking trails in America, what form of marketing is being used?

• PPC advertising

• Web optimization

• Content marketing

• Outbound marketing

Which of the following highlights a key difference between one-to-many and one-to-one marketing?

• One-to-one marketing is an indirect form of marketing, while one-to-many marketing is direct.

• One-to-one marketing allows businesses to communicate to a large audience, while one-to-many relies on businesses understanding customers’ individual choices.

• One-to-one marketing is considered personalized marketing, while one-to-many is considered an indirect form of marketing.

• One-to-one marketing occurs when a business sends a message to a single large audience, while one-to-many occurs when a business sends a message to many small audiences.

Which of the following is an example of social media monitoring?

• Creating a content calendar

• Following news networks on Instagram

• Tracking the sentiment of brand mentions on Twitter

• All of the above

In reference to social media marketing, which of the following is an example of organic content?

• A video a company pays to promote on Facebook

• A PPC ad that appears at the top of search engine results

• An image a company creates and shares on Instagram

• A product review that a paid influencer posts on YouTube