
FINAL EXAMINATION
Quiz
•
Business
•
University
•
Practice Problem
•
Hard
Marcus Maravillas
Used 3+ times
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99 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A beverage company wants to understand why its new product isn't performing well in a specific region. They organize small discussion groups to explore consumer opinions. What type of marketing research are they conducting?
Exploratory Research
Descriptive Research
Causal Research
Quantitative Research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing manager wants to determine the effect of different email subject lines on customer engagement. He splits the customer list and sends two versions of an email. What method is being used?
Observational Research
Focus Groups
Experimental Research
Secondary Research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which data collection method is best suited for gathering non-numerical insights on customer emotions and motivations?
Secondary Data Analysis
Experiments
Surveys
Qualitative Interviews
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An online store uses a random selection of customers to evaluate overall satisfaction levels. What type of sampling technique is this?
Convenience Sampling
Stratified Sampling
Simple Random Sampling
Quota Sampling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following would be a limitation of a marketing research study focused only on Instagram users aged 18–25?
Generalizability to all digital users
Increased cost of research
Availability of respondents
Too many data points
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing study identifies that influencer credibility improves consumer trust, which then increases purchase intent. What role does consumer trust play in this conceptual framework?
Independent Variable
Dependent Variable
Mediating Variable
Confounding Variable
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following research questions is causal in nature?
What factors influence smartphone brand preference?
How does pricing affect online purchase intent?
What are the characteristics of brand-loyal consumers?
How do customers describe good service?
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