Ch. 12 - Developing New Products - Unit Test

Ch. 12 - Developing New Products - Unit Test

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31 Qs

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Ch. 12 - Developing New Products - Unit Test

Ch. 12 - Developing New Products - Unit Test

Assessment

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Created by

Karl Herrmann

Used 18+ times

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31 questions

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1.

OPEN ENDED QUESTION

30 sec • Ungraded

Name:

Evaluate responses using AI:

OFF

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. Those buyers who want to be the first to have the new product or service.

laggards
early majority
early adopters
innovators

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

2. The process by which ideas are transformed into new products and services that will help firms grow.

reverse engineering
innovation
concept testing
marketing research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

3. Brief written descriptions of a product or service; its technology, working principles, and forms; and what customer needs it would satisfy.

innovators
prototype
concepts
language

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

4. A group of consumers in the diffusion of innovation model that represents approximately 34 percent of the population; members don't like to take much risk and therefore tend to wait until bugs are worked out of a particular product or service; few new products and services can be profitable until this large group buys them.

first movers
early majority
early adopters
laggards

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

5. The second group of consumers in the diffusion of innovation model, after innovators, to use a product or service innovation; generally don't like to take as much risk as innovators but instead wait and purchase the product after careful review.

early adopters
innovators
breakthroughs
early majority

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

6. Consumers who like to avoid change and rely on traditional products until they are no longer available.

early adopters
early majority
innovators
laggards

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