Chapter 10 Quiz – Social Media Platforms

Which social media platform uses a 'For You' page powered by an AI recommendation engine based on user viewing patterns?

• Facebook

• Instagram

• TikTok

• Pinterest

Which of the following is NOT commonly found on Instagram?

• Carousel ads

• Video ads

• Display ads

• Collection ads

On LinkedIn, which targeting criterion is unique compared to other platforms?

• Age

• Job Title

• Location

• Interests

Facebook's ad targeting can be customized to include which of the following?

• Only demographics

• Only user location

• Demographics, interests, and behaviors

• Recent likes only

Which platform is most effective for B2B advertising due to its career-oriented audience?

• Pinterest

• Facebook

• LinkedIn

• TikTok

What is the purpose of the Facebook Pixel?

• To create a new ad image

• To track user behavior on websites

• To promote Facebook posts

• To block competitors

Which Pinterest ad format allows direct purchases through the platform?

• Promoted Pin

• Buyable Pin

• Carousel Ad

• Sponsored Image

Which YouTube ad format is short, non-skippable, and under 6 seconds?

• Skippable ad

• Overlay ad

• Bumper ad

• Display ad

Why did the Washington Post gain a large following on TikTok?

• By posting daily news updates

• By creating quirky, platform-native videos

On X (formerly Twitter), which of these actions can help a brand gain followers?

• Sending private messages

• Using relevant hashtags

• Following everyone who posts

• Posting only video ads