Marketing Functions (7)

All the activities involving decisions about how a product gets from producer to consumer; includes transportation and storage.

• Distribution

• Product Management.

Activities that include budgeting for marketing, securing funds to operate the business, and helping customers make purchases

• Financing

• Marketing Information Management

Collecting and using information about the market to help a business make better decisions. AKA Marketing Research.

• Selling

• Marketing Information Management

Establishing the value of a product and communicating that value in monetary terms to the customers.

• Pricing

• Promotion

The process of designing and developing a new product intended to meet customer's expectations. Also includes decisions about which products to keep and/or discontinue.

• Selling

• Product Management

A variety of communication meant to encourage consumers to purchase the company's products.

• Promotion

• Selling

The personalized process of helping to match a product or service to the needs or wants of a consumer.

• Advertising

• Selling

A full-page newspaper article advertising the grand opening of a new store is an example of which function?

(Ms. FD & her 3 Ps)

Styles of swimsuits are selected to be sold in a department store just before spring break. This is an example of which function?

(Ms. FD & her 3 Ps)

Money borrowed to purchased additional inventory for the Christmas season. This is an example of which function?

(Ms. FD & her 3 Ps)