POM_Quiz 2

Which of the following is an example of print marketing?

• Which of the following is an example of print marketing?

• TV commercial

• Brochure

• Facebook ad

Magazine advertisements are a form of:

• Outdoor marketing

• Broadcast marketing

• Print marketing

• Direct mail marketing

What type of marketing involves placing ads in newspapers?

• Outdoor marketing

• Print marketing

• Direct mail marketing

• Broadcasting

Billboards are a common form of which marketing?

• Print marketing

• Direct mail marketing

• Outdoor marketing

• Referral marketing

Which marketing strategy targets people on the move, such as drivers and pedestrians?

• Print marketing

• Direct mail marketing

• Outdoor marketing

• Broadcasting

TV commercials are a part of which marketing category?

• Outdoor marketing

• Broadcasting

• Print marketing

• One-to-one marketing

Which marketing strategy involves creating video ads for television?

• One-to-one marketing

• Outdoor marketing

• Broadcasting

• Referral marketing

Postcards are commonly used in which marketing strategy?

• Direct mail marketing

• Outdoor marketing

• Referral marketing

• Broadcasting

Which marketing strategy involves face-to-face interactions between a salesperson and a potential customer?

• Outdoor marketing

• One-to-one marketing

• Print marketing

• Referral marketing

What is the primary method of promotion in referral marketing?

• Television ads

• Radio commercials

• Word of mouth

• Billboards