Hofstede & International Marketing Quiz

What is an opportunity for a business entering an international market?

• Risk of legal issues

• Increased competition

• Access to new customers

• Cultural misunderstanding

Which of the following is an example of a threat in international marketing?

• Local partnerships

• Favorable exchange rates

• Cultural misunderstandings

• Growth in customer base

What does the 'Power Distance' dimension describe?

• How cultures view wealth and poverty

• How comfortable people are with hierarchy and inequality

• How often people work overtime

• How open people are to change

A culture that values teamwork, loyalty, and group identity is likely to be:

• Masculine

• Individualistic

• Collectivist

• Indulgent

Which of the following is TRUE about Hofstede’s dimensions?

• They explain why countries have different laws

• They help businesses understand political systems

• They describe cultural values that affect behavior

• They measure economic development

In one sentence, explain how one of Hofstede's dimensions might impact how a business advertises a product overseas.