ABDT3503 C13

What influences the input stage of consumer decision-making?

• Internal motivation

• Marketing mix and sociocultural factors

• Purchase experience

• Brand loyalty

Which decision model sets minimum criteria and rejects options that don’t meet them?

• Compensatory

• Lexicographic

• Conjunctive

• Disjunctive

Scenario: Rina needs a new smartphone. She compares multiple models based on price, camera quality, and brand reputation, eventually choosing one that balances her preferences.
Question: Which type of decision rule is Rina applying?

• Compensatory

• Lexicographic

• Conjunctive

• Disjunctive

The _______ set includes a small number of familiar brands that a consumer seriously considers.

The recognition ________ is when a consumer chooses the most familiar product or brand.

Which shopping strategy describes people who seek bargains but are not loyal to any brand?

• Opportunistic Switchers

• Bottom-Line Price Shoppers

• Practical Loyalists

• Deal Hunters

What happens in the trial stage of innovation adoption?

• The consumer uses the innovation for the first time

• The consumer becomes aware of the innovation

• The consumer evaluates the innovation mentally

• The consumer decides to regularly use the innovation

The lexicographic model involves _______________.

• Only choosing familiar brands

• Choosing based on lowest price

• Comparing all attributes at once

• Comparing brands one attribute at a time in order of importance

Scenario: Amir needs a washing machine and reads several online reviews, checks out display units in stores, and compares various brands and features before buying one.
Question: What kind of problem-solving behavior is Amir demonstrating?

• Limited problem solving

• Extensive problem solving

• Routinized response behavior

• Emotional dissonance

Scenario: Ben is excited to test a new video editing app. It offers better features than his current app, is easy to use, and integrates with his workflow. After using it once, he subscribes.
Question: Which features of the product does not led to its successful adoption by Ben?

• 
  B. Relative advantage

• Trialability

• Compatibility

• Technical fear