S&P Unit 7-Trends in Sales

Social selling involves buyers and sellers meeting face-to-face in a social setting.

• True

• False

Why should sales professionals be cautious about using text messaging to communicate with customers?

• It relies too heavily on chatbots, making it liable to collect incorrect information.

• It is highly unreliable in being able to connect with customers consistently.

• It commonly suffers from errors, making it a poor tool for formal communication.

• It has been shown that consistent use of texting in business communications lowers revenue.

Sales force automation is managed through systems known as intranets.

• True

• False

Michael is the chief operating officer of a growing company. He is looking for ways to automate the workflows between the sales force and the customer service division. What should Benjamin implement to help achieve this goal?

• Cloud Computing

• Search Engine Optimization

• Enterprise Resource Planning

• Data Mining

Annette belongs to an online group of knitters. They share images of recent projects, share patterns, and post advice on best knitting practices. Which type of media platform does Annette use for her knitting group?

• wikis

• podcasts

• content communities

• web blogs

Rafael's Rowdy Racecars has been updating an online journal of its activities and initiatives in developing some of the best amateur racing cars in the United States. Which type of media platform is Rafael's Rowdy Racecars using?

• web blogs

• wikis

• social networks

• content communities

The standard operating procedure of one sales team is when a customer connection is made, they enter the customer's information into a software program. The program then assigns the seller to that customer and the actions of that customer are tracked. The information about the customer is also automatically sent to other divisions. Which type of technology is being used in this scenario?

• CRM

• SEO

• intranet

• data mining

What are the first steps in the data-mining process?

• business analysts access and organize data

• collect data and storing it in a data warehouse

• data is interpreted and rendered into a simpler format

• software sorts and categorizes data

Which type of technology allows businesses to use chatbots?

• search engine optimization

• cloud computing

• video conferencing

• artificial intelligence

What is the defining element of what is meant by Sales 2.0?

• data

• automation

• technology

• artificial intelligence