S25 - SMM - Final

What is the maximum number of characters allowed in an Instagram caption?

• 1,000

• 2,200

• 5,000

• 3,000

Which Instagram feature allows content to disappear after 24 hours?

• Instagram Reels

• Instagram Direct

• Instagram Stories

• Instagram Live

What type of post generally receives the highest engagement on Facebook?

• Text-only posts

• Long articles

• Videos

• Stock images

Which platform is most associated with long-form written content?

• YouTube

• Substack

• Instagram

• Spotify

On which platform are vlogs most commonly shared?

• Spotify

• YouTube

• WordPress

• Facebook

What is the main purpose of hashtags on Instagram?

• To hide posts

• To reduce engagement

• To increase visibility

• To limit reach

Which content type allows brands to showcase behind-the-scenes stories and casual moments?

• Instagram Reels

• Instagram Stories

• LinkedIn Articles

• YouTube Shorts

What is 'earned media' in social media marketing?

• Paid ads

• Company blog

• Unsolicited brand mentions

• Team-created videos

What metric shows how many unique people viewed a post?

• Impressions

• Reach

• Engagements

• Followers

What social media format is best for audio-focused storytelling?

• Podcast

• Blog

• Vlog

• Reel