Finance and Marketing Quiz

Which budgeting method allocates 50% to necessities, 30% to wants, and 20% to savings and debt?

• Zero-based budgeting

• Envelope method

• 50/30/20 rule

• Pay-yourself-first method

What is content marketing?

• Paid advertisements on social media platforms

• Creating and distributing valuable, relevant content to attract a target audience

• Email marketing campaigns to previous customers

• Direct mail advertising

What is the main goal of social marketing?

• Maximize company profits

• Promote behavior change for social good

• Increase brand visibility

• Expand market share

Which debt repayment strategy focuses on paying off the smallest balances first?

• Debt avalanche

• Debt snowball

• Debt consolidation

• Debt refinancing

What distinguishes inbound marketing from outbound marketing?

• Inbound is more expensive than outbound

• Outbound focuses on attracting customers through content and experiences tailored to them

• Inbound attracts customers by creating valuable content and experiences tailored to them

• There is no significant difference between the two approaches

Which of these is NOT typically considered a pillar of personal finance?

• Income

• Saving

• Advertising

• Protection (insurance)

Which of these is NOT typically included in a buyer persona?

• Demographics like age, gender, and income

• Professional background and job role

• Goals, challenges, and pain points

• Social security number or tax ID

How much should an emergency fund ideally cover?

• 1 month of expenses

• 3-6 months of expenses

• 1 year of expenses

• 1 week of expenses

Which is an example of outbound marketing?

• Blog posts optimized for search engines

• Cold calling potential customers

• Social media content that addresses customer pain points

• Creating helpful how-to videos for your audience

What is the debt avalanche method?

• Paying off debts from smallest to largest balance

• Paying off debts with highest interest rates first

• Consolidating all debts into one loan

• Ignoring debts until they go to collections