Consumer Inferences in Marketing Quiz

Which of the following is NOT mentioned as an element that can affect consumer inferences?

• Brand names and symbols

• Product features and packaging

• Message wording

• Manufacturing location

Why did the Pillsbury Doughboy character slim down over the years?

• To avoid consumers inferring that eating Pillsbury products would make them fat

• To make the character more appealing to children

• To save on animation costs

• To match a new company logo

Why might marketers reintroduce an old brand in emerging markets?

• To leverage past recognition and inferences.

• To avoid legal issues.

• To reduce production costs.

• To change the product’s color.

What is a possible consumer reaction to copycat packaging?

• They do not necessarily react negatively to the copycat brand.

• They always avoid the copycat brand.

• They only buy the copycat brand.

• They ignore packaging altogether.

When consumers are primed for credit cards, what do they tend to focus on?

• The product’s benefits.

• The product’s cost.

• The product’s size.

• The product’s brand.

Which type of store is likely to have a different consumer inference compared to a warehouse-type store like Costco?

• An upscale, service-oriented store like Nordstrom

• A local grocery store

• A convenience store

• A gas station

Suppose a store uses marble walls and vaulted ceilings. What inference might consumers make about this store?

• It is more upscale and service-oriented

• It is a discount warehouse

• It is a temporary pop-up shop

• It is a fast-food restaurant

How can the organization of a retail environment impact impulse purchasing?

• Disorganization can lower self-control and increase impulse purchases

• Organization always decreases impulse purchases

• Disorganization makes consumers leave quickly

• Organization has no effect on purchasing

What role do brand logos play in consumer preference in unstructured retail environments?

• They provide structure by being tangibly or intangibly bordered

• They make products more expensive

• They reduce the need for advertising

• They increase the size of the store

Which of the following is an example of using external cues in marketing?

• Relying on the context of a product display

• Reducing the product’s price

• Changing the product’s ingredients

• Offering a money-back guarantee