Business Promotions Review Questions

What is the primary goal of Integrated Marketing Communications?

• To increase production efficiency

• To ensure maximal informational and persuasive impact on customers

• To reduce marketing costs

• To focus solely on digital marketing

What does the promotion mix aim to achieve?

• To create a new product line

• To reach a target market through a combination of promotional techniques

• To reduce advertising expenses

• To focus on internal communication

What is the purpose of promotion in marketing?

• To improve product quality

• To communicate about an organization and its products to raise awareness or increase sales

• To develop new business strategies

• To manage supply chain logistics

What are the elements of a promotion mix?

• Advertising, Public relations, Personal selling, Sales promotion

• Advertising, Branding, Market research, Sales promotion

• Public relations, Branding, Personal selling, Market research

• Sales promotion, Branding, Advertising, Market research

What is the nature of advertising as described in the document?

• Paid personal message communicated to a select audience

• Paid non-personal message communicated to a select audience

• Free personal message communicated to a mass audience

• Free non-personal message communicated to a mass audience

Which of the following is a type of advertising focused on creating demand for a general product category?

• Selective-Demand Advertising

• Institutional Advertising

• Primary-Demand Advertising

• Social Media Advertising

What is the first step in developing an advertising campaign?

• Create the advertising message

• Define the advertising objectives

• Identify and analyze the target audience

• Develop the media plan

Which type of advertising is aimed at promoting a specific brand or product?

• Institutional Advertising

• Primary-Demand Advertising

• Selective-Demand Advertising

• Public Service Advertising

What is the purpose of institutional advertising?

• To promote a specific product

• To enhance the image of an organization

• To create demand for a product category

• To increase sales immediately

Which step involves determining the budget for an advertising campaign?

• Develop the media plan

• Determine the advertising appropriation

• Create the advertising platform

• Evaluate advertising effectiveness