Test Your Understanding - Unit 2 - Web Analytics

What is the meaning of Ecommerce Analysis?

• Managing a retail store

• Collecting and analyzing online sales data

• Tracking competitor store locations

• Hiring employees

Which of the following best describes Ecommerce Analysis?

• A method to increase offline sales

• A process of analyzing online sales, customer behavior, and website performance

• A technique for manufacturing products

• A way to reduce the number of online customers

What is the main goal of Ecommerce Analysis?

• To track inventory only

• To optimize the performance of an online business

• To increase the number of employees

• To limit online marketing

Which of the following data is commonly analyzed in Ecommerce Analysis?

• Customer shopping behavior

• Employee salary data

• Number of shops in a city

• Weather forecasts

What is an essential benefit of Ecommerce Analysis?

• Reducing customer interactions

• Understanding customer preferences

• Increasing website loading time

• Making websites more complicated

What is the primary factor in understanding online customers?

• Their favorite clothing color

• Their demographics, purchase history, and behavior

• The number of social media posts they make

• Their choice of mobile network

Which of the following is an example of customer segmentation?

• Grouping customers by age and purchase history

• Offering the same product to everyone

• Ignoring customer preferences

• Selling only one product category

How does analyzing purchase patterns help ecommerce businesses?

• By removing customer details from records

• By creating personalized marketing campaigns

• By making all products expensive

• By reducing the number of products

What is a key indicator of customer loyalty in Ecommerce?

• High cart abandonment rate

• Repeat purchases

• Unsubscribing from emails

• Visiting the website once

Why is it important to track customer payment preferences?

• To force customers to use credit cards

• To increase the number of rejected payments

• To offer more convenient payment options

• To limit payment choices