Test Your Understanding - Unit 3 - Web Analytics

What is the primary function of Google Tag Manager (GTM)?

• Website hosting

• Social media marketing

• Managing and deploying tracking codes

• Email marketing

Which of the following is NOT a feature of GTM?

• Tag Management

• Triggers

• Website hosting

• Variables

What does GTM use to store and transfer user interaction data?

• Tag Manager

• Data Layer

• Event Layer

• Cookies

What is a Trigger in GTM?

• A piece of code to store data

• A condition that fires a tag

• A type of remarketing tool

• A user behavior tracking method

Which of the following is a Built-in Variable in GTM?

• Page Path

• User Purchase ID

• Conversion Rate

• Google Analytics ID

What is the primary benefit of GTM?

• Eliminates the need for developers

• Increases website load time

• Requires manual coding

• Used only for Google Ads

Where should the GTM container script be placed on a website?

• section

• and sections

• section

• section

What is a Data Layer in GTM used for?

• Storing structured user interaction data

• Speeding up website loading

• Managing SEO performance

• Automating ad campaigns

Which tag is used to track website visitors?

• Facebook Pixel

• Google Analytics

• Twitter Insights

• YouTube Ads

Which of the following is NOT a tag type in GTM?

• Google Ads Remarketing

• Google Analytics

• Website Hosting

• Custom HTML