Advertising

If an advertisement fails to deliver a clear message about a product’s purpose, it can still be considered effective advertising.

• True

• False

All forms of communication designed to inform or influence buying decisions qualify as advertising

• True

• False

A cereal brand shows a popular athlete eating their product while saying it boosts energy. What type of advertising is this, and why?

• A. Informative, because it uses celebrity facts

• B. Persuasive, because it appeals to emotions and uses celebrity endorsement

• C. Informative, because it tells how to use the product

• D. Persuasive, because it lists nutritional facts

Why might a company switch from informative to persuasive advertising after a product has been on the market for a year?

• A. To reduce production costs

• B. To increase consumer knowledge

• C. To emotionally connect with loyal customers and boost sales

• D. To explain the company's legal policies

Which scenario BEST demonstrates the use of informative advertising?

• A. A commercial showing happy families enjoying a soft drink with upbeat music.
  
  
  

• B. A social media post using humor to get people talking about a brand.

• C. An ad with a celebrity recommending a skincare product without explaining what it does.

• D. A flyer listing the new features of a smartphone, including battery life and storage capacity