Chapter 8 BIS

What is the primary focus of Supply Chain Management (SCM)?

• Developing IT systems

• Maximizing total supply chain effectiveness

• Managing customer relationships

• Implementing enterprise resource planning

Which of the following is NOT a basic supply chain activity?

• Materials flow

• Transformation of materials

• Distribution of products

• Customer relationship management

What does CRM stand for?

• Corporate Resource Management

• Customer Relationship Management

• Client Relationship Management

• Customer Resource Management

What does operational CRM primarily support?

• Strategic analysis

• Day-to-day front-office operations

• Data warehousing

• Back-office operations

Which of the following is a benefit of effective supply chain management?

• Decreasing supplier power

• Increasing buyer power

• Creating entry barriers

• Reducing switching costs

Which of the following is a component of the core ERP system?

• Supply chain management

• Business intelligence

• Production and materials management

• Customer relationship management

What is the main goal of customer relationship management?

• To automate sales processes

• To increase operational costs

• To manage all aspects of a customer’s relationship

• To reduce customer interactions

What is a key feature of operational CRM technologies?

• Data warehousing

• Sales management

• Website personalization

• Business intelligence

What is the primary focus of the extended ERP component?

• Data management

• External operations

• Customer service

• Internal operations

What is the significance of blockchain in supply chain management?

• Reduces data security

• Increases manual processes

• Enhances supply chain visibility

• Eliminates the need for integration