Chapter 8 BIS
Authored by Nurul Huda
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University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of Supply Chain Management (SCM)?
Developing IT systems
Maximizing total supply chain effectiveness
Managing customer relationships
Implementing enterprise resource planning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a basic supply chain activity?
Materials flow
Transformation of materials
Distribution of products
Customer relationship management
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does CRM stand for?
Corporate Resource Management
Customer Relationship Management
Client Relationship Management
Customer Resource Management
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does operational CRM primarily support?
Strategic analysis
Day-to-day front-office operations
Data warehousing
Back-office operations
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit of effective supply chain management?
Decreasing supplier power
Increasing buyer power
Creating entry barriers
Reducing switching costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a component of the core ERP system?
Supply chain management
Business intelligence
Production and materials management
Customer relationship management
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of customer relationship management?
To automate sales processes
To increase operational costs
To manage all aspects of a customer’s relationship
To reduce customer interactions
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