Research Project- W1

What is the main aim of the Research Project unit?

• To analyse financial statements

• To solve mathematical problems

• To engage in sustained research and present findings

• To memorise academic theories

What theme is assigned for the Pearson-set research project?

• Business Law

• Impact of Artificial Intelligence (AI)

• International Marketing

• Digital Accounting

The research project allows students to:

• Avoid referencing

• Present only written outcomes

• Reflect on research processes

• Work independently of business scenarios

One vocational benefit of AI in business is:

• Reducing face-to-face interviews

• Lowering manual paperwork only

• Automating tasks like CV screening

• Increasing the number of HR staff

Which of the following is a potential benefit of adopting AI?

• Increased recruitment costs

• Manual data entry

• Streamlined operations

• Higher human labour demand

According to the lecture, students can choose:

• Any entertainment company for their research

• Only AI start-ups for the project

• A business of their choice related to the AI theme

• Government organisations only

A good research question should be:

• Vague and broad

• Linked to AI marketing alone

• Specific and aligned with objectives

• Based on historical data only

One class activity involves:

• Designing AI systems

• Group discussion on AI pros and cons

• Creating a business plan

• Writing code for AI tools

Students are encouraged to:

• Skip weekly work

• Use personal opinions only

• Take notes weekly to build their assignment

• Wait until the deadline to begin writing

Reflecting on the research process is covered under which learning outcome?

• LO1

• LO2

• LO3

• LO4