Consumer Behavior Quiz

Consumer Behavior Quiz

University

36 Qs

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Consumer Behavior Quiz

Consumer Behavior Quiz

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Quoc NGUYEN

Used 2+ times

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36 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of customer is most likely to contribute consistently to a company’s revenue?

Low-value customer

High-potential customer

Loyal customer

Negative customer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a high-potential customer differ from a loyal customer?

Loyal customers spend less overall

High-potential customers return products more often

Loyal customers are new and need nurturing

High-potential customers haven’t yet contributed consistently

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a product provides high satisfaction but costs are also high, what can we say about the Customer Perceived Value?

Always high

Always low

Depends on the balance between benefits and cost

Unrelated to satisfaction

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which concept best describes the total future value a customer will bring to the business?

Share of Customer

Customer Lifetime Value (CLV)

Customer Equity

Customer Satisfaction

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What would likely happen if a company has many satisfied but low-CLV customers?

Profit increases significantly

Brand equity becomes stronger

Marketing cost per customer decreases

Profitability may not improve much

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric helps marketers know how much of a customer’s total spending in a category they are capturing?

Customer Satisfaction

Customer Lifetime Value

Share of Customer

Customer Retention Rate

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does CX stand for in marketing?

Customer Excellence

Customer Exchange

Customer Experience

Customer Expansion

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