Topic 2 - Marketing Env Pt 2

Which of the following is a method used by Amazon for Last-Mile Delivery?

• Using drones

• Employing only human delivery partners

• Using only bicycles

• Relying solely on postal services

Answer explanation

Amazon utilizes drones for Last-Mile Delivery to enhance speed and efficiency. This innovative method allows for quicker deliveries compared to traditional methods, making it a key part of their logistics strategy.

Which group influences a company's ability to obtain funds?

• Media publics

• Financial publics

• Local publics

• General public

Answer explanation

Financial publics, including banks and investors, directly influence a company's ability to obtain funds. They assess the company's financial health and determine lending or investment decisions, making them crucial for funding.

What is the demographic trend that involves changing age and family structures?

• Cultural environment

• Economic environment

• Demographic environment

• Technological environment

Answer explanation

The demographic environment refers to the changing age and family structures within a population. This trend impacts social dynamics and economic factors, making it the correct choice for the question.

Which generation is defined as being born between 1946 and 1964?

• Generation X

• Baby Boomers

• Millennials

• Generation Z

Answer explanation

The generation defined as being born between 1946 and 1964 is known as the Baby Boomers. This period saw a significant increase in birth rates following World War II.

What is one of the key strategies used by TikTok to engage younger generations?

• Traditional advertising

• Print media

• Long documentaries

• Short-form video format

Answer explanation

TikTok engages younger generations primarily through its short-form video format, which caters to their preference for quick, entertaining content, unlike traditional advertising or longer formats.

What is the purpose of Starbucks' community engagement initiatives?

• To reduce operational costs

• To enhance brand loyalty

• To comply with regulations

• To increase sales

Answer explanation

Starbucks' community engagement initiatives aim to enhance brand loyalty by fostering connections with customers and communities, creating a positive brand image that encourages repeat business and customer advocacy.

How does Amazon use AI in its operations?

• To optimize inventory management

• To manage customer service

• To create advertisements

• To hire employees

Answer explanation

Amazon uses AI to optimize inventory management by predicting demand, managing stock levels, and ensuring efficient supply chain operations, which helps reduce costs and improve service delivery.

What is the main focus of Starbucks' R&D initiatives?

• Creating products for every consumer lifecycle

• Reducing costs

• Expanding internationally

• Increasing employee benefits

Answer explanation

Starbucks' R&D initiatives primarily focus on creating products for every consumer lifecycle, ensuring they meet diverse customer needs at different stages, rather than solely reducing costs, expanding internationally, or increasing employee benefits.

Which of the following is a characteristic of the general public in relation to a company?

• They have no interest in the company's activities

• They are primarily interested in product pricing

• They can influence the company's marketing decisions

• They are only concerned with financial performance

Answer explanation

The general public can influence a company's marketing decisions through their preferences and feedback, making this choice correct. The other options underestimate the public's role in shaping company strategies.

What is the significance of generational marketing?

• It segments people by lifestyle or life stage

• It is only relevant for older generations

• It focuses solely on age

• It ignores consumer preferences

Answer explanation

Generational marketing is significant because it segments people by lifestyle or life stage, allowing marketers to tailor their strategies effectively. This approach goes beyond just age, considering various consumer behaviors and preferences.