Branding Extra Credit Review Before Our Final

What term is used for how familiar consumers are with a particular brand or specific product/service?

• branding

• brand awareness

• value-based

• brand familiarity

Which of the following is TRUE about packaging? CHOOSE ALL THAT APPLY.

• (2) Should represent the product honestly and should be made with versatility

• (1) Is a customer's first impression

• (4) Can provide important information to customers

• (3) its only function is to protect the product

• (5) Is not related to branding/not important in branding

What should be considered when designing effective packaging?

What term refers to a path by which all FINISHED goods and services must travel to arrive at the intended customer?

• branding channel

• packaging

• supply chain management

• distribution channel

What term refers to the entire system of producing & delivering a product/service from raw materials to final delivery to customer

• branding

• distribution channel

• supply chain management

A distribution channel can include wholesalers, distributors, and what other two components?

• retailers

• competitors

• the Internet

• shareholders

Refer to the diagram showing three distribution channels labeled 1, 2, and 3: 1: Producer → Consumer 2: Producer → Retailer → Consumer 3: Producer → Wholesaler → Retailer → Consumer Which one represents direct distribution?

• 1

• 2

• 2 and 3

• 3

Supply chain management does not affect a company's customers.

• True

• False

What term is used for the identifying, symbol, mark, logo name, and/or slogan a company uses to distinguish its products from other companies?

• brand

• brand awareness

• promotion

• supply chain

Which component of supply chain management involves planning out resources (such as money and employees) to best meet customer demand?

• Planning

• Sourcing

• Delivering

• Returning