Practice Multiple-Choice Quiz

In destination planning, what is a primary purpose of establishing a long-term tourism direction?

• To annually increase the quantity of tourist attractions

• To focus efforts primarily on maximizing short-term business profits

• To create a guiding strategy that aligns the efforts of all destination stakeholders

• To limit destination activities to solely marketing and promotion.

Which of the following options most accurately reflects the first step in Morrison et al.’s (2018) seven-step tourism planning process?

• Establishing long-term goals and objectives

• Preparing the tourism planning document

• Assessing the current destination product, tourist markets, and relevant government policies

• Putting the plan into action and tracking its progress

According to destination plans and industry feedback, what is the biggest challenge for the Greater Geelong and the Bellarine region, causing financial issues in certain periods?

• Lack of marketing funds.

• Insufficient accommodation

• Seasonality

• Shortage of skilled staff.

Which option is one of the five strategic directions in the Greater Geelong and Bellarine Destination Development Plan?

• Enhance Marketing

• Develop Attractions

• Advance Liveability

• Increase Tourist Numbers

Which of the following is identified as a key element of professional destination management that supports planning, marketing, and leadership?

• Securing funding

• Marketing campaigns

• Research

• Daily operations

What is a core component of professional destination management highlighted as informing planning, marketing, and leadership?

• Securing funding

• Marketing campaigns

• Research

• Daily operations

Guest Speaker Julian Major's presentation focused on research using what type of data, particularly relevant for assignments utilizing existing reports?

• Primary data

• Qualitative data

• Secondary data

• AI-generated data

According to the industry survey discussed by Guest Speaker Jarred Parson, which market type is a top priority for Bellarine due to higher spending and profitability?

• Value Seekers

• Established Affluent

• Families

• Budget Travellers

When developing a tourism product, aligning it with the stated vision and overall goals is an example of which of the following principles of destination product development?

• Appropriate Scale

• Community Resident Support

• Sustainable Tourism Development

• Destination Vision Alignment

Which of the following best describes a significant role of stakeholders in destination management and planning?

• They primarily provide funding for projects

• Their main responsibility is evaluating marketing campaigns

• Ensuring their diverse perspectives inform planning and development decisions

• They are solely responsible for managing daily operations