
chương 4
Authored by DƯƠNG VY
Social Studies
University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SWOT stand for?
(a) Strengths, Weaknesses, Opportunities, Threats
(b) Strategies, Weaknesses, Objectives, Timelines
(c) Success, Wealth, Opportunities, Triumphs
(d) Systems, Workflows, Objectives, Tactics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a stage in the planning process?
(a) Developing strategies
(b) Delegating tasks
c) Analyzing the current situation
1. (d) Controlling and evaluating results
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a Cash Cow in the BCG matrix?
(a) A product with high market share in a high-growth market
(b) A product with low market share in a low-growth market
(c) A product with high market share in a low-growth market
(d) A product with low market share in a high-growth market
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SBU stand for?
(a) Strategic Business Unit
(b) Standard Business Unit
(c) Single Business Unit
(d) Sales and Budgeting Unit
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a quantitative goal?
(a) Improve customer satisfaction
(b) Increase brand awareness
(c) Achieve a 20% increase in sales
(d) Enhance employee morale
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a mission statement?
(a) To define the long-term goals of the organization
(b) To describe the core purpose and values of the organization
(c) To outline the specific steps to achieve objectives
(d) To analyze the external environment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a "Dog" in the BCG matrix?
(a) A product with high market growth and high market share
(b) A product with low market growth and low market share
(c) A product with high market growth and low market share
(d) A product with low market growth and high market share
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