chương 4

What does SWOT stand for?

• (a) Strengths, Weaknesses, Opportunities, Threats
  
  

• (b) Strategies, Weaknesses, Objectives, Timelines
  
  

• 
  (c) Success, Wealth, Opportunities, Triumphs

• (d) Systems, Workflows, Objectives, Tactics

Which of these is NOT a stage in the planning process?

• (a) Developing strategies

• (b) Delegating tasks

• c) Analyzing the current situation
  
  

• 1.        (d) Controlling and evaluating results

What is a Cash Cow in the BCG matrix?

• (a) A product with high market share in a high-growth market
  
  

• (b) A product with low market share in a low-growth market

• (c) A product with high market share in a low-growth market
  
  

• (d) A product with low market share in a high-growth market

What does SBU stand for?

• (a) Strategic Business Unit

• (b) Standard Business Unit

• (c) Single Business Unit

• (d) Sales and Budgeting Unit

Which of the following is an example of a quantitative goal?

• (a) Improve customer satisfaction
  
  

• (b) Increase brand awareness

• (c) Achieve a 20% increase in sales
  
  

• (d) Enhance employee morale

What is the purpose of a mission statement?

• (a) To define the long-term goals of the organization

• (b) To describe the core purpose and values of the organization
  
  

• (c) To outline the specific steps to achieve objectives

• (d) To analyze the external environment

What is a "Dog" in the BCG matrix?

• 
  (a) A product with high market growth and high market share
  
  

• (b) A product with low market growth and low market share

• (c) A product with high market growth and low market share

• (d) A product with low market growth and high market share

Which of these is a benefit of planning?

• (a) Increased uncertainty
  
  

• (b) Reduced efficiency
  
  

• (c) Improved coordination of activities

• (d) Higher risk of failure

What is a "Star" in the BCG matrix?

• (a) A product with high market growth and low market share
  
  

• (b) A product with low market growth and low market share
  
  

• (c) A product with high market growth and high market share
  
  

• 1.        (d) A product with low market growth and high market share

What is a "Question Mark" in the BCG matrix?

• (a) A product with high market growth and high market share

• (b) A product with low market growth and low market share
  
  

• (c) A product with high market growth and low market share

• (d) A product with low market growth and high market share