Product and Service Essentials Quiz

What is an attribute of a product or service?

• A specific characteristic it offers

• The location of the business

• The social media it uses

• The cost of materials

What makes a product or service memorable to customers?

• High prices

• Complex descriptions

• A clear brand and consistent quality

• Frequent changes in design

Which of the following is an example of a service?

• A T-shirt

• A chocolate bar

• Accounting help

• A water bottle

Which of these is not considered a product?

• Furniture

• A phone number

• Shoes

• Soft drinks

What does a good brand name need to be?

• Short and easy to remember

• Long and technical

• In a different language

• Complicated and fancy

What is the purpose of a brand?

• To confuse competitors

• To help customers recognize and remember the product

• To raise production costs

• To show legal ownership

Which of the following is a technical characteristic of a product?

• Weight: 1.2 kg

• Cute logo

• Popular on TikTok

• Free stickers

Which characteristic is more typical of a service than a product?

• Durability

• Time to complete the task

• Weight

• Color options

If a product promises to be “waterproof” but gets damaged in the rain, what is missing?

• Good branding

• Fun packaging

• Honest technical accuracy

• Cost reduction

Which of these businesses combines product, service, and message?

• A store selling eco-bags that promote environmental care

• A fruit stand

• A video editing app

• A clothing brand only sold online