BKS3274 Integrated Marketing Communication Quiz

A Malaysian tourism campaign (Visit Malaysia 2026) that integrates TV ads, Instagram reels, billboards, and TikTok is applying

• Personal selling strategy only

• Direct marketing with a small budget

• Integrated Marketing Communication

• Guerrilla marketing

The key objective of integrated marketing communication (IMC) for a local SME in Klang Valley launching a new product would be

• Rebrand the company name

• Cut costs on all media

• Ensure message consistency to strengthen brand identity

• Focus only on print media

IMC is most beneficial for which of the following Malaysian companies?

• A roadside food stall

• A multi-outlet bubble tea chain

• A one-time online bazaar

• A freelance tutor

The main benefit of applying IMC for Malaysian health campaigns (e.g. Bahaya Evali) is

• To reach young people only

• To deliver clear, consistent public health messaging

• To replace clinics with media

• To increase printing cost

Voiceover in Malaysian ads is often used to

• Replace subtitles

• Avoid copyright issues

• Provide translation of the ads

• Enhance emotional appeal and brand recall

A Kelantanese accent used in the Eid-ul Adha ad voiceover helps

• Make the nation more Kelantanese

• Make the ad more expensive

• Avoid national branding

• Localize messaging and build emotional resonance

A Malaysian NGO uses a calm, empathetic voiceover to raise flood relief donations. This appeals to

• Emotional engagement

• Price sensitivity

• Humor

• Technical detail

A Malaysian durian farm in Bentong, Pahang, promoting “Musang King” as premium, organic, and locally grown, is focusing on one of the 4 Marketing Ps, which is

• Price strategy

• Product strategy

• Placement strategy

• Promotion strategy

Shopee’s guaranteed next-day delivery service in Klang Valley highlights

• Price competitiveness

• Product feature

• Promotion tactic

• Place (distribution) efficiency

A Malaysian online clothing brand (SongketDunia) heavily increases the promotion of kurung songket and sampin songket during festive seasons. This is using a ___________ scheduling pattern.

• pulsing

• flighting

• continuity

• chasing