Public Engagement Strategies Quiz

The Ministry of Health is launching a campaign to address vaccine hesitancy among seniors. Which engagement tier should they prioritize FIRST?

• Advocacy

• Conversion

• Awareness

• Consideration

• Loyalty

A public agency wants to correct misinformation about hawker center cleanliness. Which TWO approaches align with the slides?

• Delete all negative comments

• Post neutral corrections with links to NEA audit reports

• Use aggressive language to counter critics

• Thank users for feedback before clarifying facts

• Ignore comments to avoid amplifying falsehoods

The National Parks Board (NParks) needs to identify influencers for a tree-planting campaign. Which THREE tools would help?

• Hype Auditor

• Instagram Insights

• Social Blade

• Affable.ai

• Excel spreadsheets

During a dengue outbreak, the NEA must balance openness and protocol. Which action achieves this?

• Share raw patient data publicly

• Publish weekly case numbers with preventive tips

• Censor all social media discussions about dengue

• Use technical jargon in press releases

• Avoid mentioning outbreak severity

A town council wants to convert residents from “Casual Participants” to “Engaged Users” in recycling efforts. Which TWO strategies apply?

• Post viral memes about trash

• Host a recycling competition with prizes

• Send monthly newsletters about landfill statistics

• Install more recycling bins without explanation

• Share a video of a resident’s recycling success story

Which scenario demonstrates the Advocacy stage for a public housing initiative?

• A resident shares a Facebook post about BTO applications

• A focus group reviews new HDB designs

• Volunteers host a Peranakan cooking workshop

• A newsletter updates residents on construction delays

• A survey asks about preferred HDB amenities

Which TWO statements about Mixue’s Snow King mascot are FALSE?

• It uses formal language in campaigns

• It interacts with customers offline

• It avoids user-generated content

• It focuses on high-cost products

• It has a playful personality

The Smart Nation initiative wants to tailor content for seniors. Which THREE formats suit the Consideration stage?

• A TikTok dance challenge

• An infographic on digital payment safety

• A 3-hour webinar on AI ethics

• A video tutorial on using Singpass

• A podcast debating 5G technology

Which action would violate protocol during a national security crisis?

• Pre-approving all social media posts

• Sharing unvetted citizen reports on troop movements

• Using consistent messaging across platforms

• Blocking spam bots automatically

• Publishing daily updates on emergency measures

Which TWO strategies align with Kamala Harris’s 2024 campaign style?

• Partnering with tech entrepreneurs

• Spotlighting social equity and justice

• Using TikTok for youth outreach

• Mobilizing rural influencers

• Focusing on swing-state voters