TMĐT chap 6

Which of the following statements about Internet usage in the United States is not true?

• In 2018, around 280 million people of all ages had access to the Internet.
• In 2018, the growth in the number of new online users was less than 2%.
• Over 90% of all U.S. Internet users access the Internet using a mobile device.
• Adults in the 25-to-54-age group have the highest percentage of Internet use.

Which of the following is not one of the main stages of the online purchasing process?

• post-purchase service and loyalty
• awareness
• engagement
• conversation

What is the approximate Internet penetration rate for individuals that have attained less than a high-school education?

• 0.55
• 0.65
• 0.75
• 0.85

All of the following are online communications used to support the evaluation of alternatives stages of the consumer decision process except:

• search engines
• online catalogs
• social networks
• targeted banner ads

Approximately ___ of U.S. Internet users research online but do not buy.

• 0.077
• 0.127
• 0.15
• 0.19

In modeling online consumer behavior, the concept of "consumer skills" refers to the:

• education level of the consumer
• communication skills of the consumer
• knowledge consumers have about how to conduct online transactions
• product evaluation skills of the consumer

Which of the following online advertising formats attracted the least amount of spending in 2018?

• search
• classifieds
• rich media
• e-mail

Google introduced which of the following changes to its search algorithm to weed out low quality sites from search results?

• Penguin
• Hummingbird
• Panda
• Knowledge Graph

Which of the following forms of online advertising is expected to grow the most between 2018 and 2022?

• paid search
• sponsorships
• search engines
• video

Which of the following is not one of the four main methods advertisers use to behaviorally target ads?

• Nielsen ratings
• data collected from social networks
• integration of online data with offline data
• clickstream data