Ceva's Position in the Market

In a BCG Matrix, how is Ceva currently positioned?

• Star

• Poor dog

• Cash Cow

• Rising star

Select the segment where Ceva is the leader in Europe:

• Udder health

• Repro

• Anti-infectives

• Metabolic

• Biologicals

Select 3 subsegments where Ceva is the leader in Europe:

• BRD injectable combo

• Q Fever

• BVD

• Injectable eprinomectin

• Clostridial vaccines

By 2030, in which position in the ruminant health industry ranking do we want to be in Europe?

• 4

• 2

• 5

• 3

To reach that position, who is the competitor that we need to overcome in turnover?

• Zoetis

• Boehringer Ingelheim

• Elanco

• Virbac

• MSD

Select the 4 strategic areas that we need to focus on to achieve it:

• Calf health

• Repro

• Herd Health (Coxevac & Eprecis 2%)

• Udder Health

• Vector-borne diseases

Select the key four success factors to succeed:

• Focus on strategic areas

• Optimize resources

• Get people ready

• Price management

• Increase OPEX