Round 1 Quiz

Who is considered the father of modern marketing?

• Philip Kotler

• C.K. Prahalad

• Ratan Tata

• Nandan

Which Indian company is known for the '4Ps of Rural Marketing'?

• ITC

• HUL

• Patanjali

• Amul

Which metric best indicates capital efficiency?

• Burn multiple

• Runway

• Valuation multiple

• LTV

Which company first launched 5G network in India?

• VI

• BSNL

• Reliance JIO

• Airtel

Who owns the Dettol brand in India?

• HUL

• Dabur

• Reckitt Benckiser

• Procter & Gamble

Which leadership style is most effective in VUCA environments?

• Autocratic

• Transactional

• Transformational

• Bureaucratic

What kind of marketing is Flipkart's 'Big Billion Days'?

• Guerrilla marketing

• Seasonal marketing

• Event-based marketing

• Cause marketing

Which concept explains resistance to organizational change?

• Maslow’s Theory

• Lewin’s Force Field

• Herzberg Theory

• McGregor Theory X

Which Indian brand promoted equality with the ad campaign “Boys Don’t Cry”?

• Dove

• Surf Excel

• Gillette

• Ariel

What is the full form of FMCG?

• Fast Manufacturing and Consumer Goods

• Fast-Moving Consumer Goods

• Fully Managed Consumer Goods

• Fast Market Consumption Goods