Which of the following best explains why television writing must be "lean and loose"?

• To allow time for commercial breaks

• To give viewers time to absorb visuals and audio

• To shorten airtime

• To meet standard script length

What is the primary reason that television is considered a "live" medium?

• It has actors performing while the event is happening

• It shows reruns

• It transmits events almost instantly

• It relies on fictional content

Which principle ensures that news reports remain neutral and do not favor one side?

• Sensationalism

• Objectivity

• Convergence

• Editorial bias

What makes television a mass medium?

• It is free for all

• It can reach a large audience including the illiterate

• It shows advertisements

• It requires expensive equipment

The term "transitory medium" refers to the idea that TV content is:

• Timeless and evergreen

• Best watched live and not easily replayed by viewers

• Replayed frequently by stations

• Archived in public libraries

Which component is responsible for modulating and sending out the TV signal?

• Image source

• Receiver

• Transmitter

• Teleprompter

The feature of television that allows viewers to experience events from home is its:

• Mass quality

• Live nature

• Domestic characteristic

• Digital setup

What does the Broadcast Code prohibit in order to maintain objectivity in news reporting?

• Reporting natural disasters

• Receiving bribes and gifts

• Live interviews

• Showing raw footage

What ethical principle is violated if a journalist distorts the truth by omission?

• Respect for the audience

• Honesty in sourcing

• Duty to report accurately

• Fair advertising

What does the "linear structure" of broadcast storytelling imply?

• Stories can be paused and repeated

• Stories follow a continuous, forward-moving structure

• Stories are shown out of order

• Stories are meant for streaming only