5.2: Buyer Beware

What is impulse buying?

• Buying items with a planned budget

• Buying anything without planning to do so in advance

• Buying only necessary items

• Buying items during a sale

What is buyer's remorse?

• Satisfaction after a purchase

• A feeling of guilt, regret, or unease after making a purchase

• Excitement about a new purchase

• Planning a purchase in advance

What does consumer awareness allow a buyer to do?

• Make uninformed choices

• Spend more money

• Make informed choices

• Ignore product details

What is nondiscretionary spending?

• Spending on luxury items

• Spending on nonessential goods

• Spending on things we need, like food and shelter

• Spending on entertainment

What does the Latin phrase "caveat emptor" mean?

• Buyer beware

• Seller beware

• Always buy

• Never buy

Why is it important for consumers to think about what they are buying?

• To spend more money

• To avoid impulse buying and ensure they need the item

• To impress others

• To follow marketing trends

What is one way advertisers take advantage of consumers' emotions according to the text?

• By offering discounts on essential items

• By sending targeted ads when consumers feel vulnerable

• By providing free samples of products

• By sponsoring public events

According to the text, what should you do to avoid impulsive buying influenced by ads?

• Always shop with friends

• Create a strict shopping list

• Be aware of when and where companies are marketing to you

• Only shop during sales

What is the primary goal of content marketing?

• To entertain customers with short videos

• To keep a company's product in front of its target audience

• To help customers solve their problems with valuable content

• To make ads look like normal social media posts

What is retargeting in online advertising?

• A strategy to create entertaining ad videos

• A form of advertising that follows a company's product across multiple channels

• A method to make ads look like social media posts

• A way to use influencers to market products