Performance Marketing 1st Quiz

What is the main goal of performance marketing?

• To increase brand awareness

• To drive measurable actions like conversions or installs

• To test TV commercials

• To boost organic traffic only

Which of these is NOT a performance marketing channel?

• Google Ads

• Meta Ads

• Ad Network

• OOH

What does 'Conversion Rate' measure?

• Number of people who saw the ad

• Ratio of clicks to total impressions

• Percentage of users who took desired action after clicking the ad

• Ad frequency per user

Which metric shows cost efficiency per conversion?

• CPM

• CTR

• CPA

• CPC

What action should you take when ROAS is below your goal?

• Pause high-ROAS campaigns

• Reallocate budget to better-performing ad sets

• Ignore it

• Add more low-performing creatives

What’s a good first step if a campaign spends but gets 0 conversions?

• Increase budget

• Duplicate the campaign

• Review targeting and landing page

• Reduce cost per impression

Which funnel stage is most related to performance marketing?

• Top of Funnel (TOFU)

• Mid Funnel

• Bottom of Funnel (BOFU)

• Offline funnel

Why is it important to segment campaigns by objective?

• To reduce campaign count

• So reporting is easier

• To align targeting, bidding, and creative with the goal

• It isn’t important

When running a performance campaign, which creative format often works best?

• Long unskippable videos

• Static brand posters

• Short, clear, action-driven creatives

• Billboard-sized visuals

What is a measurement tool specifically for app?

• Google Tag Manager

• TikTok pixel

• MMP

• Google Analytics