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Data Strategy and Maturity Quiz

Authored by Sean Watts

Business

Professional Development

Data Strategy and Maturity Quiz
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of a data strategy?

Automate marketing content

Collect as much data as possible

Align data use with business goals

Create complex AI models

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a benefit of a strong data strategy?

Slower decision-making

Competitive advantage

Real-time insights

Department alignment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What kind of data does MoMo use for its strategy?

Only geolocation

Paper-based transaction logs

App usage, transactions, location, customer service

Only survey responses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What business function does Starbucks NOT use data for (according to the lecture)?

Real estate planning

Marketing

App personalization

Legal case analysis

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In L’Oréal’s case, data helps in all except:

Product personalization

HR recruitment

Supply chain efficiency

Consumer behavior prediction

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does 'data maturity' measure?

The total amount of data stored

How modern your software is

An organization's ability to use data effectively

The number of employees with data access

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which level in the Gartner model represents the most optimized use of data?

Level 2 – Aware

Level 3 – Reactive

Level 4 – Proactive

Level 5 – Optimized

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