Data Strategy and Maturity Quiz

What is the primary goal of a data strategy?

• Automate marketing content

• Collect as much data as possible

• Align data use with business goals

• Create complex AI models

Which of the following is NOT a benefit of a strong data strategy?

• Slower decision-making

• Competitive advantage

• Real-time insights

• Department alignment

What kind of data does MoMo use for its strategy?

• Only geolocation

• Paper-based transaction logs

• App usage, transactions, location, customer service

• Only survey responses

What business function does Starbucks NOT use data for (according to the lecture)?

• Real estate planning

• Marketing

• App personalization

• Legal case analysis

In L’Oréal’s case, data helps in all except:

• Product personalization

• HR recruitment

• Supply chain efficiency

• Consumer behavior prediction

What does 'data maturity' measure?

• The total amount of data stored

• How modern your software is

• An organization's ability to use data effectively

• The number of employees with data access

Which level in the Gartner model represents the most optimized use of data?

• Level 2 – Aware

• Level 3 – Reactive

• Level 4 – Proactive

• Level 5 – Optimized

What step did PNJ take to move from Level 2 to Level 4?

• Switched to paper reports

• Built separate systems per store

• Centralized data and used BI dashboards

• Stopped collecting customer data

What technology does Coca-Cola use to integrate global data?

• Excel spreadsheets

• Manual CRM input

• Unified data lake

• Printed customer feedback

Why is data maturity important?

• Increases staff workload

• Reduces transparency

• Enables automation, analytics, and better decision-making

• Makes companies more reactive