IMC Module 1

What is the primary role of IMC in the marketing process?

• To focus solely on digital marketing

• To ensure consistency across all communication channels

• To reduce the marketing budget

• To eliminate traditional advertising

Which of the following is NOT a part of the IMC planning model?

• Situation analysis

• Budget allocation

• Media selection
  
  

• Ignoring customer feedback

The first step in developing an IMC program is

• Setting objectives

• Identifying target audience

• Selecting media channels

• Measuring effectiveness

Which model describes the stages a consumer goes through before making a purchase?

• AIDA Model

• SWOT Analysis

• BCG Matrix
  
  

• PESTLE Analysis

The effectiveness of marketing communications is best measured by

• Number of social media followers

• Sales growth and brand recall

• Employee satisfaction

• Competitor’s ad spending
  
  

Which of the following is NOT a key component of the communication process?

• Sender

• Message

• Medium
  
  

• Weather conditions

The "Noise" in the communication process refers to

• Loud advertisements

• Distractions that hinder message delivery

• Silent promotional strategies

• Background music in ads

Which step comes after "Budget Determination" in the IMC planning model?

• Implementation
  
  

• Evaluation
  
  

• Media strategy

• Target market selection

The primary goal of IMC is to

• Maximize short-term sales

• Create a unified brand message

• Reduce the number of marketing channels

• Focus only on offline promotions

Which of the following is NOT a promotional tool in IMC?

• Advertising

• Personal selling

• Supply chain management

• Public relations