PST Quiz 1

A reason that firms must develop more new products than ever is which of the following?

• Product life cycles are shorter

• They are replacing old customers with new ones

• To amortize heavy investments in development labs

• The increased difficulty of defending patents and trade names

The aim of Quality Function Deployment (QFD) is:

• To get the voice of the customer into the design of a product.

• To facilitate better cooperation between business functions.

• To provide Value Analysis/Value Engineering input.

• To integrate Design for Manufacturing and Assembly (DFMA).

Which of the following is NOT a typical specific opportunity to generate a new product?

• Economic change

• Product change

• Sociological and demographic change

• Technological change

A consumer electronics company is developing a noise-canceling headphone. In its HOQ matrix, customers emphasize “lightweight feel” and “long battery life.” The team maps these to “battery density” and “housing material.” These mappings are examples of:

• Product goals

• Customer voice

• Technical hows

• Design faults

In a completed HOQ matrix, the team notes a strong correlation between “microphone quality” and “noise isolation technology.” This relationship is located in which part of the HOQ?

• Customer voice

• Correlation roof

• Rating scale

• Competitor benchmark

If historical data exist and can be used to make a forecast, then the qualitative forecast method is preferable

• True

• False

Which time series model uses past forecasts and past demand data to generate a new forecast?

• Naive

• Moving Average

• Exponential Smoothing

• Weighted Moving Average

The forecasting time horizon and the forecasting techniques used tend to vary over the life cycle of a product.

• True

• False

Using the 2-month moving average, calculate the demand forecast for June!

• 157.5

• 167.5

• 152.5

• 147.5

A forecast technique that uses an interactive group process that allows experts to make forecasts is called

• Delphi method

• Market survey

• Time series forecasting

• Expert judgement