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LCBB5014 Week 8 Quiz

Authored by Sam Oladejo

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LCBB5014 Week 8 Quiz
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an important aspect of understanding the internals of Web search engines?

Learning how to create social media posts

Understanding how search engines retrieve and rank information

Designing web page layouts

Building computer hardware

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key detail to learn about search engine optimization?

How to use social media for marketing

Techniques to improve website visibility in search engine results

The history of the internet

Programming languages for web development

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some of the formats in which web data is commonly available?

PDF and DOCX

HTML, XML, and text format

JPEG and PNG

CSV and XLSX only

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might someone ask if web mining is the same as data mining on data generated on the Internet?

Because both involve analyzing data, but web mining specifically focuses on web data.

Because web mining is only about creating websites.

Because data mining does not use the Internet at all.

Because web mining is unrelated to data mining.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Web Structure Mining differ from Web Content Mining?

Web Structure Mining analyzes the textual content, while Web Content Mining analyzes the URL links.

Web Structure Mining analyzes the unified resource locator (URL) links, while Web Content Mining analyzes unstructured textual content.

Both analyze the same type of data.

Web Structure Mining focuses on user sessions, while Web Content Mining focuses on social media.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

A company wants to understand the sequence of user clicks on their website to improve user experience. Which web mining technique should they use?

Web Content Mining

Web Structure Mining

Web Usage Mining

Sentiment Analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of Social Analytics in web mining?

Page Rank

Social Media Analytics

Clickstream Analysis

Information Retrieval

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