BUS 1202 WA

Which of the following is NOT a type of web analytics?

• Descriptive analytics

• Diagnostic analytics

• Predictive analytics

• Preventive analytics

Descriptive analytics analyses historical data to provide insights into what has occurred. It typically involves metrics such as page views, bounce rate, and session duration.

• True

• False

Diagnostic analytics goes beyond surface-level data to uncover the reasons behind specific outcomes. It helps pinpoint the factors that influence user behaviour and performance.

• True

• False

Predictive analytics leverages dummy data to forecast future outcomes, such as trends, user behaviour, and potential events.

• True

• False

Prescriptive analytics offers actionable recommendations based on insights gained from data analysis.

• True

• False

Why is it important to understand user behaviour in web analytics?

• To help optimise website's layout

• To help improve user experience

• To improve user engagement

• All of the above

Which of the following metrics will NOT help in improving website performance?

• Pageviews

• Exit rate

• Cost-through rate

• Page load time

Conversion rate measures the percentage of website visitors who take any action on the website.

• True

• False

Click-through rate measures the percentage of users who click on a specific link or advertisement.

• True

• False

What does the bounce rate metric indicate?

• The percentage of users who leave the website without taking any action

• The average time spent by users on the website

• The number of times a specific page is viewed by users

• The number of users who complete a specific conversion goal