
BUS 1202 WA
Authored by Kean Lau
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a type of web analytics?
Descriptive analytics
Diagnostic analytics
Predictive analytics
Preventive analytics
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Descriptive analytics analyses historical data to provide insights into what has occurred. It typically involves metrics such as page views, bounce rate, and session duration.
True
False
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Diagnostic analytics goes beyond surface-level data to uncover the reasons behind specific outcomes. It helps pinpoint the factors that influence user behaviour and performance.
True
False
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Predictive analytics leverages dummy data to forecast future outcomes, such as trends, user behaviour, and potential events.
True
False
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Prescriptive analytics offers actionable recommendations based on insights gained from data analysis.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to understand user behaviour in web analytics?
To help optimise website's layout
To help improve user experience
To improve user engagement
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following metrics will NOT help in improving website performance?
Pageviews
Exit rate
Cost-through rate
Page load time
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