Event Management Quiz

Sponsorship packages can be developed to meet the needs of different types of sponsor.

• True

• False

Exclusive sponsorship is divided into product categories.

• True

• False

The sponsorship process consists of three different stages which is planning, selling, and evaluating.

• True

• False

Subsidiary sponsorship is tough to maintain because they can often leave a sponsorship program without causing major issues.

• True

• False

Identify benefits for sponsor is part from the _____________ phase.

• maintaining

• selling

• planning

• servicing

This type of sponsorship usually has sole use of the platform component for promotional purposes.

• Exclusive Sponsorship

• Official supplier

• Primary Sponsorship

• Subsidiary Sponsorship

A good sponsorship proposal should_____________.

• endeavor to secure lots of sponsor

• not taking the sponsors needs into consideration.

• demonstrating an understanding of the sponsors company objectives.

• include other benefits that are not relevant to the sponsor.

________________ between sponsorship and other marketing communication variables employed before, during, and after the sponsorship campaign.

• Public relations

• Return on investment

• Two way communication

• Cross impact and leverage

Philip Kotler defines marketing as a key to achieve the needs and wants of the target markets and to bring the satisfactions more effectively and efficiently than competitors.

• True

• False

Customers feel the benefits and the enjoyment, but they cannot touch the event is an example of the tangibility of service marketing.

• True

• False