What is the main purpose of media selection in digital marketing?

• To limit audience reach

• To choose effective communication channels

• To avoid using social media

• To increase production costs

Which of the following is NOT a benefit of well-selected media channels?

• Increased production time

• Maximized engagement

• Improved conversion rates

• Higher return on investment

What is a key component of a persuasive title in content creation?

• Focusing solely on statistics

• Avoiding emotional words

• Creating a sense of urgency

• Using complex jargon

How can 'how-to' content help in digital marketing?

• By limiting content shareability

• By capturing search intent

• By providing vague information

• By discouraging audience engagement

What is the 4-1-1 rule in content strategy?

• 4 educational pieces, 1 soft promotion, 1 hard promotion

• 4 hard promotions, 1 educational piece, 1 soft promotion

• 4 soft promotions, 1 educational piece, 1 hard promotion

• 4 entertaining pieces, 1 hard promotion, 1 educational piece

Which of the following is a characteristic of growth hacking?

• Focus on traditional marketing methods

• Emphasis on rapid and scalable growth

• Reliance on high budgets

• Avoidance of innovative strategies

What is the primary goal of the sales funnel in marketing?

• To confuse customers

• To guide customers through stages to maximize conversions

• To increase product prices

• To limit customer interactions

Which of the following is an example of a targeted title?

• Read this post for general advice

• Everyone should read this post

• Skip this post if you’re not a digital marketing specialist

• This post is for everyone

What is the significance of testimonials and reviews in content creation?

• They build trust and credibility

• They are irrelevant to marketing

• They confuse potential customers

• They only serve as entertainment

What does the term 'news jacking' refer to?

• Focusing solely on past events

• Avoiding trending topics

• Leveraging current news to gain attention

• Creating news articles