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quiz 7

Authored by Khang Minh

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University

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quiz 7
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What segmentation base does benefit-seeking characteristic (variable) belong to?

Demographic

Behavioral

Psychographic

Geographic

Attitudinal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_________________defined Market segmentation as adjusting market offerings in various ways to more closely meet the requirements of different customers.

Kotler (1980)

Smith (1956)

Hooley (1970)

Baker (1992)

Piercy (1998)

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

To choose an effective competitive differentiation, a firm need to ensure that chosen difference should be important, distinctive, ___________, communicable, affordable and profitable.

inimitable

superior

sophisticated

persuasive

emotional

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The ACORN segmentation system is based on population census data and classifies residential neighborhoods into 36 types within 12 main groups. The groupings reflect neighborhoods with similar characteristics. This method is based on __________base.

Geo-psychographic

Lifestyles and values

Psycho-demographic

Geo-demographic

Behavioral-demographic

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Because of the presence of particularly large individual customers in many business markets _____________ is often employed.


Benefit-based segmentation


usage-based segmentation


background-based segmentation

Geography-based segmentation


attitude-based segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Segmenting a market should commence by looking for different use/benefit segments called first-order segmentation. Second-order segmentation is used to improve the ability of the company to tailor the ____________ within a first-order segment


product

marketing mix

price

distribution

communication

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Underlying requirements for market segmentation include: a. Customers must differ from one another in some important respect; b. Segment targets can be identified by ____________ characteristics; c. Selected segments should be isolated from the remainder of the market.


behavioral

measurable

demographic


psychographic

geographic

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