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Digital Marketing & E-Commerce Quiz

Authored by Valere Avit

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Digital Marketing & E-Commerce Quiz
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30 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 4 pts

What was a key marketing channel in the pre-internet era?

Google Ads

TV, radio, and print ads

Social media

Email marketing

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which decade saw the rise of Google Ads and social media platforms like Facebook?

1990s

2000s

2010s

2020s

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a defining feature of omnichannel marketing?

Using multiple disconnected channels

Providing a seamless, integrated customer experience

Focusing only on online sales

Ignoring customer data

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is an example of omnichannel marketing?

Running separate TV and Facebook ads with no connection

Allowing customers to buy online and pick up in-store

Only selling products through a physical store

Using billboards and radio ads independently

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is a major benefit of omnichannel marketing?

Higher customer retention

Lower marketing costs

Reduced need for digital tools

Limited customer insights

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

If a store introduces BOPIS (Buy Online, Pick Up In-Store) and online sales increase by 15%, what is the new revenue if the original was 50,000?

50,000

55,000

57,500

$60,000

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which tool helps track customer interactions across channels?

Google Analytics

CRM (Customer Relationship Management)

Microsoft Excel

PowerPoint

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