Digital Marketing & E-Commerce Quiz

What was a key marketing channel in the pre-internet era?

• Google Ads

• TV, radio, and print ads

• Social media

• Email marketing

Which decade saw the rise of Google Ads and social media platforms like Facebook?

• 1990s

• 2000s

• 2010s

• 2020s

What is a defining feature of omnichannel marketing?

• Using multiple disconnected channels

• Providing a seamless, integrated customer experience

• Focusing only on online sales

• Ignoring customer data

Which of the following is an example of omnichannel marketing?

• Running separate TV and Facebook ads with no connection

• Allowing customers to buy online and pick up in-store

• Only selling products through a physical store

• Using billboards and radio ads independently

What is a major benefit of omnichannel marketing?

• Higher customer retention

• Lower marketing costs

• Reduced need for digital tools

• Limited customer insights

If a store introduces BOPIS (Buy Online, Pick Up In-Store) and online sales increase by 15%, what is the new revenue if the original was 50,000?

• 50,000

• 55,000

• 57,500

• $60,000

Which tool helps track customer interactions across channels?

• Google Analytics

• CRM (Customer Relationship Management)

• Microsoft Excel

• PowerPoint

What is a key omnichannel strategy?

• Keeping online and offline promotions separate

• Using siloed data for marketing

• Providing consistent messaging across all channels

• Ignoring customer feedback

Which company successfully uses omnichannel strategies with its mobile app for ordering and rewards?

• Nike

• Starbucks

• Walmart

• Tesla

What percentage of Starbucks' sales come from mobile orders?

• 10%

• 27%

• 50%

• 75%