Topic 4: Facebook & Instagram

What percentage of followers typically see your FB post organically?

• 10%

• 7%

• 3%

• 15%

What must you do to reach your demographic customers on Facebook?

• Use free organic posts

• Spend on ads

• Post at midnight

• Use more emojis

Which factor is NOT listed under 'minimum budget factors'?

• Product/Services

• Objective

• Customer loyalty card

• Segmentation

Which categories are most suitable for FB Business Pages?

• Blogger/Writer

• Local Business / Brand/Product

• Artist/Musician

• Government Organization

Why is the 'Target Audience' step important?

• It decides FB’s logo color

• It helps personalize content

• It affects page privacy

• It boosts organic likes

How much of your content should add value according to FB tips?

• 100%

• 60%

• 80%

• 20%

Which of the following is a copywriting approach?

• Teaser, Soft Sell, Hard Sell

• Logo, Slogan, Poster

• Color, Shape, Size

• SEO, SEM, Analytics

What is the purpose of descriptive keywords in copywriting?

• To increase follower count

• To trigger emotions

• To reduce ad cost

• To hide product flaws

Which sales approach is more relationship-based?

• Hard Sell

• Soft Sell

• Teaser only

• Discounting

What is the difference between 'Promote Page' and 'Boost Post'?

• Promote Page increases likes; Boost Post increases engagement

• Boost Post creates likes; Promote Page creates shares

• Both are identical

• None of the above