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Understanding Consumer Behaviour

Authored by Prabhjot BBA

Business

University

Understanding Consumer Behaviour
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the five steps in the consumer decision making process?

Need Recognition, Brand Awareness, Purchase Intent, Product Use, Customer Feedback

Awareness, Interest, Desire, Action, Loyalty

Problem Identification, Market Research, Choice Selection, Transaction, Satisfaction

Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Evaluation.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does problem recognition influence consumer buying behaviour?

Influences consumer buying behavior by initiating the decision-making process, leading to information search and evaluation of options.

Consumers always make decisions without recognizing problems.

Problem recognition has no effect on consumer behavior.

It only affects the price of products.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does information search play in the decision making process?

Information search is only useful for academic research.

Information search is irrelevant to personal choices.

Information search complicates the decision-making process.

Information search helps individuals gather necessary data to evaluate options and make informed decisions.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do internal and external factors affect consumer behaviour?

Internal factors are irrelevant to consumer choices.

Internal factors like personal beliefs and preferences, and external factors like culture and marketing, significantly influence consumer behavior.

Only external factors like pricing affect consumer behavior.

Consumer behavior is solely determined by economic conditions.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of the evaluation of alternatives in consumer decisions?

It helps consumers make informed decisions by comparing options.

It has no impact on the decision-making process.

It encourages impulsive buying without consideration.

It limits consumer choices to a single option.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the purchase decision differ from the post-purchase evaluation?

The purchase decision is about evaluating satisfaction, while post-purchase evaluation is about choosing to buy.

The purchase decision occurs after the product is used, while post-purchase evaluation happens before buying.

The purchase decision focuses on product features, while post-purchase evaluation is about marketing strategies.

The purchase decision is about choosing to buy, while post-purchase evaluation is about assessing satisfaction after the purchase.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the different types of buying behaviour based on involvement?

Impulse Buying

Emotional Decision Making

Group Decision Making

Routine Response Behavior, Limited Decision Making, Extensive Decision Making

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