Understanding Consumer Behaviour

What are the five steps in the consumer decision making process?

• Need Recognition, Brand Awareness, Purchase Intent, Product Use, Customer Feedback

• Awareness, Interest, Desire, Action, Loyalty

• Problem Identification, Market Research, Choice Selection, Transaction, Satisfaction

• Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Evaluation.

How does problem recognition influence consumer buying behaviour?

• Influences consumer buying behavior by initiating the decision-making process, leading to information search and evaluation of options.

• Consumers always make decisions without recognizing problems.

• Problem recognition has no effect on consumer behavior.

• It only affects the price of products.

What role does information search play in the decision making process?

• Information search is only useful for academic research.

• Information search is irrelevant to personal choices.

• Information search complicates the decision-making process.

• Information search helps individuals gather necessary data to evaluate options and make informed decisions.

How do internal and external factors affect consumer behaviour?

• Internal factors are irrelevant to consumer choices.

• Internal factors like personal beliefs and preferences, and external factors like culture and marketing, significantly influence consumer behavior.

• Only external factors like pricing affect consumer behavior.

• Consumer behavior is solely determined by economic conditions.

What is the significance of the evaluation of alternatives in consumer decisions?

• It helps consumers make informed decisions by comparing options.

• It has no impact on the decision-making process.

• It encourages impulsive buying without consideration.

• It limits consumer choices to a single option.

How does the purchase decision differ from the post-purchase evaluation?

• The purchase decision is about evaluating satisfaction, while post-purchase evaluation is about choosing to buy.

• The purchase decision occurs after the product is used, while post-purchase evaluation happens before buying.

• The purchase decision focuses on product features, while post-purchase evaluation is about marketing strategies.

• The purchase decision is about choosing to buy, while post-purchase evaluation is about assessing satisfaction after the purchase.

What are the different types of buying behaviour based on involvement?

• Impulse Buying

• Emotional Decision Making

• Group Decision Making

• Routine Response Behavior, Limited Decision Making, Extensive Decision Making

How do cultural factors impact consumer buying behaviour?

• Cultural factors have no effect on consumer preferences.

• Consumer buying behavior is solely determined by economic factors.

• Cultural factors only influence purchasing decisions in rural areas.

• Cultural factors significantly influence consumer buying behavior by shaping preferences, values, and social norms.

What is the role of social influences in consumer decision making?

• Consumer decisions are solely based on personal preferences.

• Social influences have no impact on consumer behavior.

• Social influences only affect luxury goods purchasing.

• Social influences play a crucial role in shaping consumer preferences and decision-making processes.

How does the buyer's role change in different purchasing situations?

• The buyer always acts as a facilitator regardless of the situation.

• The buyer only makes decisions in emergency purchases.

• The buyer's role changes from decision-maker in routine purchases to analyst in complex purchases, facilitator in group purchases, and quick decision-maker in emergencies.

• The buyer's role is the same in all purchasing situations.