Quiz 2 BRS10704 Research Approach

Which of the following is a secondary data source?

• Survey responses

• Government statistics reports

• Interviews you conduct

• Observational recordings

Secondary data advantages include:

• Tailored specifically for your study

• Generally lower cost and quick access

• Always high validity

• Less risk of bias

A drawback of using secondary data is:

• Too much personalization

• Higher cost

• Lack of relevance or outdated information

• Poor ethical guidelines

Evaluating secondary data includes checking its:

• Font style

• Relevance, reliability, and recency

• Color scheme

• Word count

Observation as a primary data source involves:

• Asking detailed questions

• Recording behavior directly

• Mailing questionnaires

• Taking secondary data

Communication-based primary data includes:

• Observing trends

• Asking questions via surveys or interviews

• Compiling archival data

• Modeling theoretical frameworks

Telephone surveys are an example of:

• Observation

• Mail method

• Communication via phone

• Personal interview

A key limitation of telephone surveys is:

• Visual cues are missed

• In-person rapport

• Response speed

• High customization

Mail questionnaires are best when:

• You need immediate feedback

• The population is remote and inexpensive to contact

• Visual demonstration required

• There's need for probing

Personal interviews allow for:

• No clarification

• Controlled conditions only

• Probing and follow-ups

• Full anonymity