Exploring Research Methodology

What is the primary difference between qualitative and quantitative research?

• Qualitative research is focused on large sample sizes, whereas quantitative research is based on small groups.

• Qualitative research uses numerical data, while quantitative research is narrative and subjective.

• Qualitative research emphasizes hypothesis testing, while quantitative research is about open-ended questions.

• Qualitative research is descriptive and exploratory, whereas quantitative research is statistical and focused on measurement.

Which type of research focuses on numerical data?

• Quantitative research

• Exploratory research

• Descriptive research

• Qualitative research

What is an example of qualitative research?

• Focus groups discussing market trends.

• In-depth interviews exploring personal experiences.

• A literature review of existing studies.

• Statistical analysis of survey data.

What type of research design is used to establish cause-and-effect relationships?

• Qualitative research design

• Correlational research design

• Experimental research design

• Descriptive research design

What is a common method of data collection in qualitative research?

• Focus groups

• Observations

• Interviews

• Surveys

Which research design involves manipulating one variable to see its effect on another?

• Experimental design

• Case study

• Survey research

• Observational study

What is the main goal of quantitative research?

• To conduct experiments in a controlled environment.

• To explore subjective experiences and opinions.

• To gather qualitative data through interviews and focus groups.

• To quantify the problem and generate numerical data for analysis.

In qualitative research, what is the significance of participant observation?

• It allows researchers to manipulate participant behavior directly.

• Participant observation is significant in qualitative research as it provides deep insights into participants' behaviors and social contexts.

• It focuses solely on the participants' opinions without context.

• It is primarily used for quantitative data collection.

What type of sampling is often used in qualitative research?

• Random sampling

• Purposive sampling

• Cluster sampling

• Stratified sampling

What is a cross-sectional study?

• A cross-sectional study is a type of qualitative research that focuses on individual experiences.

• A cross-sectional study involves experiments conducted in a controlled environment.

• A cross-sectional study is an observational research method that examines data from a population at a single point in time.

• A cross-sectional study is a longitudinal research method that tracks changes over time.